“We thought the market would be female and young, but we’ve found that it has much broader appeal,” said Andrew Browne, founder of the product, citing demand from men and women, as well as older and experienced wine drinkers.
“We called it the chocolate lover’s wine,” explained Browne, although in the UK, where the product was introduced in November, it must also be classed as an “aromatised wine-based drink”.
In 2011, as many 1.2 million bottles were sold almost entirely in the US retail market.
“Initially, the feeling from the gatekeepers was scepticism, but the consumer embraced it from day one,” added Browne.
Pssshhh! What a joke! Who buys this rubbish….!?!?!
That’s what you were expecting me to say right?
I’m a firm believer that every wine has it’s place, and it’s so very easy to rip apart wines like this without first understanding their role in the market, let alone without even tasting them.
For a lot of people (most likely Millenials) this could serve as a good entry-point into wine, in the same way as what we’re currently seeing with Moscato. For me, as long as people are drinking wine (in any form) I’m happy. From there, it’s up-to the rest of us who’ve been “doing this for a while” to hold their hand and guide them the rest of the way!
I very much doubt the creators of the Chocolate Shop intend for it to be your “every day” wine, but as the occasional small glass after dinner? Sure!!! Why not?!?