This isn’t the first time Chapoutier has fallen victim to counterfeiters. His wine has been faked before, but this is the first time a clothing brand has used his name.
Advertised under the ‘M Chapoutier’ label, the fake was first spotted by Michel’s daughter, Mathilde Chapoutier, who happens to be spending three years studying at a university in Beijing.
Chapoutier has now hired lawyers to find out who is behind the forgery, and what steps can be taken to prevent it. The Maison Chapoutier brand has been registered as a trademark in China for the past 10 years, but the situation is complicated by this forgery being in a different area to wine.
“The way they have written M. Chapoutier on the clothes is very close to the way we have it written on our wine labels,” Chapoutier stated.
What’s next!?!? Chateau Latour leggings!?!? Petrus pajamas!?!?