iPhone wine apps

Is it Time for Wineries to Go Mobile?

  An interesting thing happened this year. Marketing and advertising research company Nielsen, reported that smartphone usage surpassed conventional cell phone use. However, based on a recent article in the Washington Wine Report, wineries aren’t yet ready to go mobile, stating: ”A recent wine marketing conference in Woodinville served as a case in point. Winery owners were asked how many of them had a website for their businesses. Everyone’s hand went up. Next, when asked…

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Are Wine Apps a Dead and Dying Breed?

  Paul Mabray (owner of Vintank) writes in Palate Press: Why are wine iPhone and Android apps not succeeding when other niche apps like Foodspotting are doing so well? Over the last year and a half we have seen the most tragic case of inertia for wine apps, with many going out of business and most of the stars stagnating and wasting screen space on our phones. We watched as apps shot into the scene…

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