The Wine Twits have created a Taste Challenge involving the Italian Barone Fini Pinot Grigio and another leading Pinot Grigio that retails at twice the price.
Anyone may join producer Giovanni Bonmartini-Fini live on March 24, 2011 at 8PM EST to blind taste and to share preferences during a Twitter powered virtual tasting. It’s called #TasteChallenge, which is the Twitter hashtag you’ll use. Participants will need to purchase the Taste Challenge blind tasting kit consisting of two bottles, each wrapped in bags numbered 1 and 2 so you can’t tell each wine apart. You will also be able to print your own tasting mats and tasting materials to help you during your tasting party.
The idea of this whole thing is that Giovanni Bonmartini-Fini is extremely confident that you will choose his wine over the one which is twice the price.
This will be the first #TasteChallenge I have participated in, and I have to say I’m really looking forward to it! Click here to order your Taste Challenge Tasting Kit.