A New Study Shows Americans Feeling Less Than Wise About Wine

im with stupid finalGiven all the changes in recent months, Americans will likely be dealing with a whole new healthcare experience over the next four years. Still, a new survey* by DK Publishing finds millions of people ages 21 and over are wishing to improve their understanding of wine rather than healthcare reform! Perhaps the stress of change is causing many to look for more lighthearted subjects to digest in their free time. When looking to expand their knowledge, many opt for a subject they can really swallow.

· More men than women (25% vs. 18%) would choose learning more about wine than boosting their knowledge of healthcare reform.
· Over one in five Americans (ages 21 and over) dream of a day when they understand wine, not healthcare reform.

*The DK Wine Survey was conducted by Kelton Research between September 1st and September 7th, 2010 using an email invitation and an online survey.


  • November 10, 2010

    Curtis Williams

    It’s simply because, as a rule, Americans don’t read. There are so many things Americans agree to remain ignorant about because becoming informed would require them to actually read a few pages. This is just sad.

  • November 10, 2010

    Kris Chislett

    It’s funny how the 2 topics kind of go hand-in-hand. There IS enough decent information out there (no matter what people say), the problem is that you still have to commit the time to doing some reading if you want to get a decent understanding of the subject.

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