Blogging for Business

10 Questions to Ask Yourself Before You Start a Blog – Part 2 of 2.

The 2nd part of my 10 questions to ask yourself before you start a blog…   5. What are you really hoping to achieve from starting a blog? Money? Fame? Credibility? Free stuff?Without defining your purpose from the get-go, you’ll have no clear direction and/or achievable benchmarks on which to measure your performance. These benchmarks don’t always have to be money-based; for example, one of the goals I set myself early in my blogging, was…

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Are Bloggers Disclosing their Relationships with Companies?

News article taken from Libation Law BlogMost people are probably very unaware, but the FTC has very strict guidelines regarding the disclosure of any relationship a company has with someone tweeting or blogging reviews of their products. The Federal Trade Commission’s guidelines “Concerning the Use of Endorsements and Testimonials in Advertising” are a pretty short read.  Which is interesting given that they can amount to some extremely hefty penalties for any winery or brewery that…

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10 Questions to Ask Yourself Before You Start a Blog – Part 1 of 2.

As is the way with these types of posts, I started writing this article hoping to try and fit it all into one, and soon realized that it just wasn’t going to happen. In reality, this post could have probably been 10x the length it is right now. What follows is part 1, and part 2 will probably be posted sometime over the next few days. These are my 10 questions to ask yourself (in…

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