meme marketing

Winebulance: The Sequel!

  Well…’s about this! A Winebulance! So, I stumbled across this image today on The Facebook. The photo is of the “Winebulance” delivery truck from The Selsey Off-License in West Sussex, back in my Motherland (England). What a genius idea! I wish I’d have thought of it first…..oh wait…I did….     …back in July of 2012 (click here for the original post). Notice my logo in the bottom-left corner. I thought the idea of…

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Are Memes the Future of Wine Marketing?

According to, the definition of a meme is: “a cultural item that is transmitted by repetition in a manner analogous to the biological transmission of genes.” Got that? No, me neither! My rather more un-academic definition is: “…a funny image, most-often seen on social networking sites, which is usually accompanied by a short witty, sarcastic and/or sometimes motivating tagline.” Just to REALLY hammer it home, here’s the Urban Dictionary definition of a meme: “…used…

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