QR Codes

QR Codes in the Wine Industry – Helping the Buying Experience

If you haven’t already seen them, QR (Quick Response) codes are one of the latest technologies that have started popping up on wine labels. Whilst not exactly new (they have been around since ‘94), I’m thinking that over the next year or two this type of technology is going to become extremely prevalent, especially in the wine industry. QR codes, which look like a pixelated black and white square, come to us from Japan (of…

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