Social Media for Wineries

Mollydooker Winemaker Sparky Marquis

Believe it or not, me and Sparky go waaaaaaaay back! I’m talking 2009, here! Mollydooker winemaker Sparky Marquis was actually the first ever winemaker I interviewed when I started blogging. This week he came back to Jacksonville for the release of his 2010 wines. The interview was supposed to last about 15 minutes. We ended up talking for closer to an hour.   <Sparky starts pouring every-single one of his wines into glasses lined up…

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Why I Think Google+ has the Potential to Kill Facebook

There’s been so much flying around the Internet with regard to Google’s new social service (Google +), that I thought it warranted a quick post. I don’t want to drag this article out too much, after all this is a wine website; but with me taking such an active interest in social media, I thought it was worth letting you know some of my insights:  Google seems to be listening to its audience (customers), unlike…

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Top 10 Mistakes Wineries (and Other Businesses) Make on Facebook–Part 2

Continuing on from my post yesterday, these are my top 5 mistakes wineries (and other businesses) make on Facebook.     5. Not Embracing the Human Element As the Internet is evolving, it is becoming inherently more human. You can’t just setup a website, or in this case a Facebook Page and hope people love you and your content! In order to embrace the human element, it is wise to show your audience what you…

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Top 10 Mistakes Wineries (and Other Businesses) Make on Facebook – Part 1

This is a post that I have been wanting to write for quite some time, but am only just now getting round to it. First of all I wanted to use real examples to illustrate each point, and I knew that would take a certain amount of labor in order to collect each screenshot. I am using wineries as an example of the top 10 mistakes made on Facebook, but it can indeed be applied…

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QR Codes in the Wine Industry – Helping the Buying Experience

If you haven’t already seen them, QR (Quick Response) codes are one of the latest technologies that have started popping up on wine labels. Whilst not exactly new (they have been around since ‘94), I’m thinking that over the next year or two this type of technology is going to become extremely prevalent, especially in the wine industry. QR codes, which look like a pixelated black and white square, come to us from Japan (of…

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