Social Media

News June 4, 2011

Thinking of Opening a Winery in Napa? You Should Probably Read this First…Part 2 of 4

Following on from yesterdays post, the following is part 2 of 4 of a post made by a friend of mine,  Lucas Meeker – Assistant Winemaker at Meeker Vineyards in Sonoma. The post originally appeared on professional Q&A website Quora.com. The question Lucas answered was: What are some Strengths, Weaknesses, Opportunities, and Threats of Owning a Napa Winery? My annotations throughout the article appear in the form of: [Notes like this], and as always I’ve…

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News June 3, 2011

Thinking of Opening a Winery in Napa? You Should Probably Read this First…

This is a slightly unusual post for me, but I should at least give you a short background on the following posts. This original article appeared on the Quora.com, an extremely useful and fairly new website devoted to questions and answers from people of all backgrounds on a vast array of topics. It’s kind of like Yahoo Answers, except the people answering the questions tend to be much more credible in their knowledge. Make sure…

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Pairings May 27, 2011

The Mer Soleil Duo Paired with Coronation Chicken Salad with Mangoes and Almonds

Since today is/was #ChardonnayDay on Twitter, my day has been very much planned accordingly around the worlds most popular white grape. You’re forgiven if you aren’t yet clued in as to what #ChardonnayDay is actually all about; it’s new to me too! The event essentially revolves around Twitter, with wine drinkers throughout the Twitterverse (yes it’s a word) all gathering either online or at various organized meetups to drink and “tweet” tasting notes and opinions…

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News May 19, 2011

Gary Vaynerchuk and his Daily Grape

I can only guess that the majority of people who navigate toward my humble little website (thanks by the way!) have never heard of Gary Vaynerchuk. Well, for starters that’s him in the picture. Spitting. Let me give you a very quick background on Gary: – Born in Belarus in 1975. – Immigrated to the U.S. in 1978, where he already started showing entrepreneurial tendencies trading baseball cards as a kid . – Gary’s father…

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News, Social Media May 6, 2011

Top 8 Wineries Doing Facebook Right!

It was surprisingly difficult to write this article. This title originally was “Top 10 Wineries Doing Facebook Right!” but I just couldn’t find 10 wineries. A much easier post would have been “Top 200 Wineries Doing Facebook Wrong!” I could name-names, but that wouldn’t be very fair now would it? The thing that makes all of this worse is that the really big ones, supposedly the ones with the big marketing budgets are generally the…

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News April 27, 2011

Top 10 Tips for Wineries (and Other Businesses) on Using Twitter – Part 2

    This is part 2 of my article aimed at helping businesses and wineries specifically get a handle on the little blue bird that is Twitter. Part 1 can be found here. Please not that I don’t claim to be any type of “social media guru”, (there are already far too many of them coming out of the woodwork right now), but what follows is what I have learnt from my own personal experiences…

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News April 21, 2011

Top 10 Tips for Wineries (and Other Businesses) Using Twitter – Part 1

This is another Social Media article that I have been meaning to write for at least 6 months now. The reason that I haven’t gotten around to it sooner is that it takes take so bloody long to put my thoughts into words! I’m probably going to start transitioning these type of articles to a separate website (I just purchased KrisChislett.com a couple of days ago), but for now I am happy to host them…

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Reviews April 19, 2011

Verget Bourgogne “Terriors de Cote d’Or”

  Grape 100% Chardonnay   Facts Taken from the Verget website: “Verget’s philosophy can be summed up in one simple sentence: the best wine comes from the best grapes.”  Very original, I must say! Please note that this sentence is also to be found on 9 out of 10 other winery websites throughout the world. I can’t emphasize enough how much wineries really need to step up their game when it comes to their online…

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News April 9, 2011

This Week in Wine…

  Trump buys Kluge winery operation for $6.2 million The Trump Organization, headed by business mogul and potential presidential candidate Donald Trump, bought the bulk of the Kluge Estate Winery & Vineyard at auction. So it seems that The Donald wants to get into winemaking! It’s nice to see that he wants to restore Kluge to its former glory, only time will tell how that works out for him! No word on whether he’s going…

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News January 25, 2011

Top 10 Mistakes Wineries (and Other Businesses) Make on Facebook–Part 2

Continuing on from my post yesterday, these are my top 5 mistakes wineries (and other businesses) make on Facebook.     5. Not Embracing the Human Element As the Internet is evolving, it is becoming inherently more human. You can’t just setup a website, or in this case a Facebook Page and hope people love you and your content! In order to embrace the human element, it is wise to show your audience what you…

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News January 24, 2011

Top 10 Mistakes Wineries (and Other Businesses) Make on Facebook – Part 1

This is a post that I have been wanting to write for quite some time, but am only just now getting round to it. First of all I wanted to use real examples to illustrate each point, and I knew that would take a certain amount of labor in order to collect each screenshot. I am using wineries as an example of the top 10 mistakes made on Facebook, but it can indeed be applied…

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News December 14, 2010

QR Codes in the Wine Industry – Helping the Buying Experience

If you haven’t already seen them, QR (Quick Response) codes are one of the latest technologies that have started popping up on wine labels. Whilst not exactly new (they have been around since ‘94), I’m thinking that over the next year or two this type of technology is going to become extremely prevalent, especially in the wine industry. QR codes, which look like a pixelated black and white square, come to us from Japan (of…

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