Wine meme

Are Memes the Future of Wine Marketing?

According to, the definition of a meme is: “a cultural item that is transmitted by repetition in a manner analogous to the biological transmission of genes.” Got that? No, me neither! My rather more un-academic definition is: “…a funny image, most-often seen on social networking sites, which is usually accompanied by a short witty, sarcastic and/or sometimes motivating tagline.” Just to REALLY hammer it home, here’s the Urban Dictionary definition of a meme: “…used…

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Beware of the Dreaded Wine Meme!!!

For those of you who aren’t “down with the kids,” a meme (according to Wikipedia) is: “an idea, behavior or style that spreads from person to person within a culture.” In a nutshell, a meme [pronounced “meem”] is most commonly seen on social networks in the form of a photo with a funny tagline attached (as shown to the left). Paul Mabray (of Vintank fame) posted an article a few days ago which really struck…

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