Are New Wine Brands Targeting Women Low on Substance?
Does the wine industry really know what women want? Not according to writer Elin McCoy, as she wrote recently in an article on Bloomberg.com: According to the new “girly-wine” brand marketers, women wine drinkers want to be super-skinny, to toss their hair playfully as they choose their bottles to match moods, not foods. They also crave an easy-sipping flavor profile with a naughty edge of sweetness. In the past few years the wine world has…
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