June 1st, 2012

Is it Time for Wineries to Go Mobile?

  An interesting thing happened this year. Marketing and advertising research company Nielsen, reported that smartphone usage surpassed conventional cell phone use. However, based on a recent article in the Washington Wine Report, wineries aren’t yet ready to go mobile, stating: ”A recent wine marketing conference in Woodinville served as a case in point. Winery owners were asked how many of them had a website for their businesses. Everyone’s hand went up. Next, when asked…

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Sex Therapist Dr. Ruth Releases a Wine That’s Sure to Arouse.

New wine brand  innovations seem to be coming from the strangest places these days! The Drinks Business has reported that TV sex therapist Dr. Ruth Westheimer has totally out of left-field and launched her own line of wines, to help “relax” and “arouse” couples. Vin d’Amour Chardonnay, Zinfandel and Cabernet Sauvignon contain just 6% alcohol, compared to the usual 12-14%, along with Westheimer’s smiling face on the label. “My idea is that just the right…

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