"In many ways, the work of a critic is easy. We risk very little yet enjoy a position over those who offer up their work and their selves to our judgment. We thrive on negative criticism, which is fun to write and to read. But the bitter truth we critics must face, is that in the grand scheme of things, the average piece of junk is probably more meaningful than our criticism designating it so." – Restaurant Critic Anton Ego in the Movie Ratatouille
Funny, because my kids watched Ratatouille this morning! This time what hit me was how a carefully prepared plate of food brought the critic to a place of comfort. It became an entirely emotional experience, which is what we winemakers strive for.
Tech trend analysis company Technomic has indicated in its recent Bartender Quarterly report that “serve-yourself” wine stations appear to be gaining significant momentum in wine bars/restaurants across the United States. One of their case studies, with diners at the Trifecta Grill in Winnetka, Illinois, showed wine drinkers were willing to spend more of their hard earned cash (often up-to $29 a glass) if they knew the wine had been stored in a WineStation, and therefore…
Jon Bjork
Funny, because my kids watched Ratatouille this morning! This time what hit me was how a carefully prepared plate of food brought the critic to a place of comfort. It became an entirely emotional experience, which is what we winemakers strive for.
Kris Chislett
I watched it earlier this week, and that part always gives me goosebumps.