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Will People Pay More for Wines They Can’t Pronounce?
Yes they will! This according to new research which found that, in the eyes of the consumer, a wine will taste better if a winery is hard to pronounce. Brock University professor, Dr Antonia Mantonakis, found that English-speaking wine consumers were more likely to buy wine from a winery with a difficult-to-pronounce name. Participants in the study also rated wine more highly in a blind tasting, and were prepared to pay more money for the…
harvey posert
What an attractive infographic with a lot I didn’t know! Thanks,
harvey posert
Kris Chislett
Cheers Harvey, I appreciate that! Designed it myself. Slowly getting better! :)
Patricia Schneider
Just recently discovered Clarksburg Chenin Blanc and very impressed!
Patricia
Kris Chislett
Well I have a treat just for you! A Clarksburg Chenin Blanc review is on its way tomorrow!