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French Winemakers Slowly Making Friends with Social Media.
French wineries, like over-tired children, are kicking and screaming but slowly making their way onto social media, a survey has revealed. The survey of 528 wineries in the United States and France conducted by ABLE Social Media Marketing found that while 94% of U.S. vintners were on Facebook, only 53% of their French counterparts were. But the French are slowly coming online. A similar 2010 study by ABLE’s corporate predecessor mysocialwinery.com reported less than 20%…