Négociant [Nay-hohs-yahng] is a term that gets thrown around a lot, but not too many people really know the true meaning of the word. French in origin, a négociant is a word used to describe someone who buys their raw materials i.e. grapes or wine, and then produce, bottle and market it under their own label. Sometimes, such as in the label in the photo, you’ll see négociant-éleveur which really just means that the négociant…