February 19th, 2012

Fiftyrow Spring Mountain Syrah, Napa Valley, California.

Grape 100% Syrah   Facts There was such a huge amount of press over previous years on how Syrah was supposed to be “the next big thing”, and then more recently how that just never really panned out.Personally, I don’t see any need for people to wait around for a grape / wine to be named “so hot right now” before you give it your attention (i.e. hard earned $’s).Look at what happened to Malbec!…

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Why Social and Selling Don’t Mix….Another Nail in the Coffin for the Question of ROI in Social Media.

The news this week reported on Bloomberg.com doesn’t exactly help provide the answer businesses were looking for, in respect to the question: “What is the true ROI of social media?” Bloomberg reported the following: “Last April, Gamestop opened a store on Facebook in an attempt to generate sales from their growing fanbase of 3.5 million-plus customers who’d declared themselves “fans” of the video game retailer. Less than 6 months later, the store has been quietly…

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