February 22nd, 2012

10 Years of Two Buck Chuck, and Fred Franzia’s Opinion on Wine Snobs.

2012 year marks the 10th anniversary of Charles Shaw, better known as 2-Buck Chuck, which made its debut in a Trader Joe’s store 2002. According to Fred Franzia (NB: he’s the multi-millionaire, standing in a vineyard, wearing the unironed trousers in the photo on the left), the $2 bottling has made your “average wine snob” think twice. “We have won the battle with snobs and other elites who didn’t believe we could provide excellent wines at…

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The Art of Toasting – My Top 10 Favorite Wine Toasts

I truly do think it’s unfortunate that the art of reciting a proper “toast” is a lost tradition. Only at weddings do we hear the occasional “Cheers!” but a toast (when it’s done right) can make an otherwise forgettable “clink” of glasses that ever-the-more memorable. For this reason, if you’re going to attempt a toast, I recommend it be short, witty and appropriate to the situation (NB: you may want to skip toast #10 in…

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