I’m Scared.
Taking the world one wine at a time.
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This Week in Wine…4/23/11
Industry attacks psychologist for flawed taste test The wine industry has attacked Richard Wiseman, a psychologist at Hertfordshire University, for claiming that most people can’t distinguish between cheap and fine wine, but “fool themselves into thinking expensive wines taste better.” So there has been a little controversy over the methodology this guy used to determine that 578 people couldn’t tell the difference between wine priced at £3.49 compared to wine at £29.99. People are going…