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10 Years of Two Buck Chuck, and Fred Franzia’s Opinion on Wine Snobs.
2012 year marks the 10th anniversary of Charles Shaw, better known as 2-Buck Chuck, which made its debut in a Trader Joe’s store 2002. According to Fred Franzia (NB: he’s the multi-millionaire, standing in a vineyard, wearing the unironed trousers in the photo on the left), the $2 bottling has made your “average wine snob” think twice. “We have won the battle with snobs and other elites who didn’t believe we could provide excellent wines at…